Matchaffinity Review

Overview

With more than 2,800,000 members, Matchaffinity is one of the UK’s foremost online dating sites, with most of the user looking for long-term relationships. They are actually owned by Meetic who are possibly the oldest and one of the most highly successful providers of online dating sites in the world today.

Matchaffinity is a partner of Match.com, another very big online dating site. The two sites are very different to each other, however. Match.com relies on members doing most of the searching for a partner by themselves whereas Matchaffinity suggest matches for members and these are based on your replies to the ‘affinity’ questionnaire. This is definitely one of the most in-depth personality assessments on any dating site. There is a very deep analysis of each user’s personal tastes and preferences in a wide range of subjects.

Most of the members on Matchaffinity are looking for serious, long term relationships and are in the 25 to 55 years-old age bracket. Because the two partners, Match.com and Matchaffinity, share the same database, they both have access to potential partners, far and wide across the globe.

Sign-up Process

To create your profile on Matchaffinity takes less than a minute. Then the fun starts and it is time to take the very detailed affinity questionnaire. This is actually a psychometric test that will provide a very detailed analysis of your character and personality. There all sorts of different questions to answer from basic characteristics to the more strange ones, such as being asked to pick out images from a series of pictures, allowing the assessors to dig deep into your subconscious!

There are more than a hundred questions with seventy different criteria. It does take a little while to complete but it is well worth the effort and it is really good fun to do. It is important to think about your answers and, of course, to be honest. This way you will have a much better chance of being matched with someone who is as compatible with you as possible. This is something that is well worth doing if you are serious about finding a partner for a long term relationship who shares the same interests, goals and values as you.

The test is free of charge and you will also receive a detailed personality report from Matchaffinity.

Features

Once you have completed the initial sign up, Matchaffinity will then use their automated compatibility matching system to match with other members who are similar in character to you. So, by completing the affinity questionnaire, you have a much greater chance of being matched with someone compatible with you than you do on other dating sites. This is why it is very important to answer the questions in as much detail as you can and to be totally honest. Otherwise there is no point at all as you could end up with someone totally unsuitable for you and it will just be a waste of everybody’s time, yours included.

There are some of the other different features that you would expect from a dating site such as this and there are unique features such as the coaching hotline. A free telephone number that you can call and receive all sorts of useful tips on the online dating world and how to succeed in it!

Many of the normal features such as instant messaging, winking and poking that all other dating sites seem to have, are missing from Matchaffinity. You can simply mark profiles that catch your eye with ‘like’, ‘unlike’ or ‘maybe’. There is e-mail messaging, however and there is a mobile friendly version of the site which you will find if you log on from your mobile browser. There is no specific mobile app, though.

This takes nothing away from Matchaffinity as an excellent dating site. With their unique algorithms and the computability matching system, a lot of the work is done for you, although you are, of course, free to brows as much as you want, yourself.

Safety and Security

Being partners in such a big organization, you can rest assured that Matchaffinity take the security and safety of their members very seriously indeed. This includes everything from privacy and personal information, safety online, dating safety and ensuring that the website is kept as free as possible from scammers and cheats. In a three month trial of the website not a single fake profile was identified. This is due to the thorough vetting process and also probably because the affinity questionnaire puts a lot of people off if they want to cheat, as it is so detailed.

A member’s privacy is entirely in their hands and they can choose what they want other people to see. For example, you can choose who gets to see your photos, only allowing certain people, who you like, to have access to them. If you feel that you are being harassed or someone is being abusive, it is a simple process to block them or, if necessary, report them to the Matchaffinity customer support team who will take any action deemed necessary.

Plans & Pricing

A basic account on MatchAffinity is free of charge to set up, but to take full advantage of all the functions and the unique and clever algorithms; you will need to set up a paid account. The longer term that you sign up for, then the cheaper it is. The best deal is to take one year’s subscription.

With the unpaid membership you receive your personality report and are free to browse suggested matches but that’s about it. Once you start paying, you can browse freely and communicate as much as you want with other members.

Customer Support

As with their partner site Match.com, customer support is a top priority and MatchAffinity provides both telephone and e-mail customer support and phone support. The customer support team is knowledgeable and helpful and is more than willing to go the extra mile to help customers. There is also a form on the website where you can submit enquiries and a Frequently Asked Questions section. This is very detailed and helpful and there are answers to most queries here without resorting to contacting customer support.

Pros and cons

The Bottom Line

Matchaffinity is a very user friendly and professionally set out dating site. It is especially good for people that can’t always think what they want to say about themselves. This is where the detailed questionnaires come in especially useful. Matchaffinity really get down to the ‘nitty gritty’ of someone’s personality and, with their in-depth analysis, it is much more likely that people will find a suitable and compatible match for themselves.

Good luck in your search for that someone special!